Nestlé Cereals were collaborating with Crayola for a back-to-school activation in Tesco stores.

How do you stop kids in a supermarket and steer them away from the weekly shop into our experience?

You make it fun.

These are some of my favourite early routes, including a Colour-In Bedroom Experience and Mad Inventors’ World playful concepts designed to turn a supermarket aisle into something kids wanted to step into.

These were initial concepts and moodboards, scamped up by my visualiser.

This was just one of many ideas, left before production.

Note images are purely for illustration purposes.