How do you make a fuss about the Jubilee and promote beauty products at the same time?

You give the nation a glow-up.

Superdrug had a pink bus.
The Jubilee had the whole country watching.

So we turned the bus into a roaming royal salon.

Lookalike Queen.
Corgis.
Free manicures.
Product moments.
Social content.

A public celebration became a beauty experience people could step into, smile at and share.

Not just a branded bus.

80K+ footfall. 2.5M+ impressions. 1,200+ UGC posts. 100K+ video views. Press coverage across lifestyle and London titles.

Client: Superdrugs

Role: Art Director