A bold, immersive launch for the Prism Glo range.
We turned Covent Garden into a live beauty playground.
Custom-built stations. High-energy demos. Content-first design.
Makeup masterclasses led by Bryony Blake. A space built to stop, play, and share.

30K+ visitors in 7 days.
2K+ UGC posts using #PrismGlo.
800K+ views across influencer content and tutorials.
Increased footfall and in-store engagement throughout.