KINGSTON INDEPENDENTS RESIDENTS GROUP

Problem: Residents have’t heard of KIRG party.

KIRG are not another political party. It was set up by residents for residents.

How do they get into peoples homes.

We created a free calendar like no other designed to keep KIRG front-of-mind in residents’ homes, but one that would get them talking.

Distributed to 4,000+ households across Kingston, the campaign helped increase local awareness and support during one of the party’s strongest election years, despite narrowly missing Coombe Hill ward by around 100 votes.

A loss of 3% in both wards.

But it was one of the most successful years for them!

Client: Leader of the party - James Giles

Candidate Councillor Jamal Chohan

Role: All hands on deck.

FREELANCE

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