KINGSTON INDEPENDENTS RESIDENTS GROUP
Problem: Residents have’t heard of KIRG party.
KIRG are not another political party. It was set up by residents for residents.
How do they get into peoples homes.
We created a free calendar like no other designed to keep KIRG front-of-mind in residents’ homes, but one that would get them talking.
Distributed to 4,000+ households across Kingston, the campaign helped increase local awareness and support during one of the party’s strongest election years, despite narrowly missing Coombe Hill ward by around 100 votes.
A loss of 3% in both wards.
But it was one of the most successful years for them!
Client: Leader of the party - James Giles
Candidate Councillor Jamal Chohan
Role: All hands on deck.
FREELANCE